{"id":99,"date":"2007-01-19T20:01:41","date_gmt":"2007-01-20T00:01:41","guid":{"rendered":"http:\/\/www.fromscratchradio.com\/show\/?p=99"},"modified":"2009-10-11T22:01:23","modified_gmt":"2009-10-12T02:01:23","slug":"peter-thum","status":"publish","type":"post","link":"https:\/\/www.fromscratchradio.org\/show\/peter-thum","title":{"rendered":"Peter Thum"},"content":{"rendered":"<p class=\"intro\"><img decoding=\"async\" alt=\"Peter Thum\" src=\"http:\/\/www.fromscratchradio.com\/show\/images\/guests\/PeterThum.jpg\" \/>Corporate philanthropy historically occurred after a company  had made its profits. But for some companies lately, corporate giving is embedded  in the company&#8217;s mission at the point of transaction. Ethos Water, now  owned by Starbucks, is one such company that donates $.05 per bottle to water  purification efforts in developing countries such as Honduras  and India.<\/p>\n<p>Jessica speaks with the co-founder of Ethos Water, Peter  Thum. We&#8217;ll learn how Peter has married social responsibility with profitability, from scratch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate philanthropy historically occurred after a company had made its profits. But for some companies lately, corporate giving is embedded in the company&#8217;s mission at the point of transaction. Ethos Water, now owned by Starbucks, is one such company that donates $.05 per bottle to water purification efforts in developing countries such as Honduras and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-guests"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":0,"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fromscratchradio.org\/show\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}