Arthur Agatston
Founder, South Beach Diet
Tuesday, December 19th, 2006For those people trying to lose weight or simply lead healthier lives, there are so many diets out there that it’s hard to khow which are the most effective. The South Beach diet however, has gained credibility among consumers and the medical establishment, and might be more than a fad.
Jessica speaks with Doctor Agatston, a cardiologist and founder of the South Beach Diet, who founded the diet by accident, as a way to treat his overweight patients. We’ll learn how Dr. Agatston turned a novel diet into a multi-million dollar company, from scratch.
As Americans try to decrease their dependency on oil, companies are working to develop alternative fuels that power cleaner, more efficient cars. Jessica’s guest is Martin Eberhard, one such inventor who founded Tesla Motors, an electric car company that emphasizes good design and high performance. His first product, the Tesla Roadster, is a sportscar that can accelerate to 60 MPH in four seconds.
Jessica speaks with David Giuliani, the inventor of the Sonicare Toothbrush, which uses sonic technology to clean teeth. Sonicare was sold to Phillips, and David is working on his next invention, the Clarisonic, a dermatological brush for the face.
Jessica speaks with Craig Newmark, the founder of craigslist, a popular on-line bulletin board that Craig started as a hobby in the mid 1990s. The site has grown from a total of 12 users to over ten million visitors per month, and provides information for over 200 cities world wide.
People say that necessity is the mother of invention, but more and more, actual mothers are becoming the mother of invention. One such mother was frustrated with the lack of videos for her newborn daughter, and she decided to produce an educational video involving classical music and historic painters. Her video, called “Baby Einstein,” quickly grew from a $100,000 in sales in her first year to a $20 Million media company consisting of videos, books, and music CDs for toddlers. The company was sold to Disney in 2001.
More organic foods are appearing on store shelves lately, but who were some of the first people to bring natural ingredients to our palates? Jessica interviews one such entrepreneur, Gary Hirshberg, the co-founder of Stonyfield Farm Yogurt. Gary and his partner started Stonyfield in 1983 on a farm in New Hampshire in order to finance their struggling non profit organization devoted to teaching responsible food production.
Jessica speaks with Scott, the CEO of ZipCar. The company enables people in urban areas, such as San Francisco, Washington DC, Toronto and New York, to use cars by the hour. The concept, known as car sharing, is becoming more popular in the United States, and Zipcar is one of the pioneers behind this movement.

